Custom Application is develop specifically for your company, according to your company's way of doing business. The opposite of custom software is off-the-shelf software, also known as pre-packaged or pre-written software. One major difference between custom and non-custom software is that with pre-written software, you do not technically own the software - you are paying for the right to use the software (a license), and the amount of money you pay usually increases with the number of users. With custom software, you own the rights to the software, and you do not pay additional fees to add users. You are free to resell the software to any other party. Software designed specifically for your company can revolutionize the way you operate and improve your bottom line - by maintaining precise records, eliminating repetitive tasks, sharing information, generating statistical data and much more. Custom software can be used to combine features from other packages with the features that your company needs, or it can enable you to instantly access the information you need in a format that makes sense for you.
Custom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true; custom software development by a reputable supplier is often a matter of building a house upon a solid foundation and, if managed properly, it is possible to do this quickly and to a high standard. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization frequently adds up to the expense of developing custom software.
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